Brazilian hair straightening treatments (also called Brazilian Keratin Treatment, BKT, Brazilian Blowout, Escova Progressiva, Keratin Cure or Keratin Straightening) are a method of temporarily straightening hair by sealing a liquid keratin and a preservative solution into the hair with a hair iron. These keratin-based treatments are performed on all types of chemically-treated (bleached, hi-lights, coloured, permed, relaxed or previously straightened) and virgin hair. The technique of the application is similar to the Japanese Yuko System in the way that heated flat irons are used to close the product into the hair cuticle. These treatments aim to straighten curls and waves and to reduce frizz. The treatments do guarantee completely straight hair if done correctly, with 85 to 100 percent of the curl gone depending on the original hair texture.
Maria, the CEO, is a Brazilian hairdresser and beauty therapist, who has been doing the Brazilian Brush/Blow-Dry/Keratin Brush for years – trust me, she knows all about it. Our mission is to give you a frizz-free hair, ensuring 100% satisfaction – our products come direct from Brazil.
Frequently Asked Questions
How long does it last?
Treatments last around 10–12 weeks and repeating the treatment every few months will allow for treatment of new growth.
What is the price?
When done by specialists who uses the correct products and techniques, it can cost about £180–£300 depending on the hair length and volume.
Why are my roots back to normal?
The product will stay where it has been applied; as your hair grows, it stays as it was so you will need to re-do the treatment in order to keep it up.
Is there any aftercare advice that must be followed?
Yes, it is important not to use anything that will leave marks on the hair for the first 3 days; it is also recommended to straighten the hair for the following 3 days, this ensures a LONGER lasting results as it’ll seal the product even more into the hair, you can do this at the salon or at home. Another important step, do not wash your hair for at least 3 days after the treatment.
Can I colour my hair before or after the treatment?
Yes! It is suitable for all chemically treated hair, including blonds. It is advisable to do colouring after as the treatment can lighten the hair.
I’ve had relaxing done, can I still get this done instead?
Absolutely. Unlike relaxing, our treatment will straighten and treat your hair at the same time, so you will instantly notice the difference between the two.
Is there a minimum age to get it done?
Yes there is, please contact the salon directly to discuss your needs.