Also known as “Brazilian Keratin Treatment, Brazilian Blowout, Brazilian Keratin Straightening, BKT, Escova Progressiva, Keratin Cure or Keratin Straightening” are a method of temporarily straightening the hair, by sealing a liquid keratin and a preservative solution into the hair with a hair iron. These keratin-based treatments are performed on all types of chemically-treated (bleached, hi-lights, coloured, permed, relaxed or previously straightened) and virgin hair. The technique of the application is similar to the Japanese Yuko System in the way that heated flat irons are used to close the product into the hair cuticle. These treatments aim to straighten curls and waves and to reduce frizz. The treatments do guarantee completely straight hair if done correctly, with 85 to 100 percent of the curl gone depending on the original hair texture.

Frequently Asked Questions:

How long does it last? A Brazilian Smoothing Treatment can last up to these treatments last up to 12 weeks, whereas a Brazilian Keratin Treatment (Straightening) can last up to 20 weeks and repeating the treatment every few months will allow for treatment of new growth.

What is the difference between the smoothing treatment? A smoothing treatment only lasts up to 12 weeks depending on how you follow the aftercare advice. It is made to mainly reduce frizz and reduce blow drying time; whereas a Brazilian Keratin Straightening  lasts longer, and it is ideal for even Afro hair or those who are looking for straighter frizz free hair, for longer.

What is the price? When done by specialists who uses the correct products and techniques, it can cost about £180–£300 depending on the hair length and volume.

Will my roots go back to normal? The product will stay where it has been applied; as your hair grows, it stays as it was so you will need to re-do the treatment in order to keep it up as no treatment is permanent.

Is there any aftercare advice that must be followed? Yes, it is important not to use anything that will leave marks on the hair for the first 3 days; it is also recommended to straighten the hair for the following 3 days, this ensures a LONGER lasting results as it’ll seal the product even more into the hair, you can do this at the salon or at home. Another important step, do not wash your hair for at least 3 days after the treatment.

Can I colour my hair before or after the treatment? Yes! It is suitable for all chemically treated hair, including blonds. It is advisable to do colouring after as the treatment can lighten the hair.

I’ve had relaxing done, can I still get this done instead? Absolutely. Unlike relaxing, our treatment will straighten and treat your hair at the same time, so you will instantly notice the difference between the two.

Is there a minimum age to get it done? Yes there is, please contact the salon directly to discuss your needs.